Simplifi recently introduced an Achievements Program, which spotlights users' positive financial growth and helps them build healthy habits by awarding badges that are displayed on their profiles when they meet goals. Unlike many of its competitors, Simplifi is designed to reward users for making progress toward goals, rather than reprimand them for incomplete goals. Simplifi uniquely meets the needs of target customers with a motivational approach and commitment to an ad-free experience that ensures users don’t mistake ads for recommendations. “The app helps people lead healthier financial lives and achieve their goals by meeting them where they are on their financial journey and seamlessly incorporating financial management into their lifestyle - without it feeling like a chore." “We built Simplifi to be easy to use, whether at home or on the go, while also offering comprehensive tracking and reporting capabilities,” said Eric Dunn, CEO of Quicken. The app’s user-friendly design, privacy and security regulations, and live customer support were also highlighted as reasons for being selected.
Wirecutter recognized Simplifi’s personalized Spending Plan, Watchlists, and Savings Goals as distinguishing features. The app allows users to see all their finances in one place, better manage their spending, maximize savings, keep their bills and subscriptions in check, track their investments, and get the insights needed to reach financial goals with confidence. Simplifi, which was built to help digital natives easily and intuitively stay on top of their finances, has been widely embraced since it was introduced in 2020 for its innovation and ease of use. 16, 2021 - Simplifi by Quicken, a modern personal finance app from the makers of Quicken, has been named the best budgeting app by The New York Times Wirecutter for the second consecutive year. The app’s flexible approach to money management, intuitive interface and ad-free experience landed it in the top spot again